Optos "I Care" Marketing Campaign

ICare is a marketing campaign created to spread awareness about the Optomap eye exam. The Optomap screens the patient for multiple eye diseases and health risks. The deliverables include a promotional package, an information graphic and a mall kiosk. Optos employees would work to market the Optomap exam and provide information on the product at the kiosk. They would also hand out the promotional package to potential customers.